READERSHIP/AUDIENCE PROFILE General EDITORIAL PROFILE ALO Hayati is a quarterly consumer magazine from Unique Image Inc. that exposes readers to the beauty and heritage of the Americanized Middle Eastern population. In the process it is designed to connect cultures through lifestyle living. ALO Hayati means "Hello Darling" - and the publication will cater to a Middle Eastern subscriber base but also appeal to a significant number of Hispanic and Caucasian readers. ALO Hayati is full-color publication written entirely in English. Its content is completely non-political and non-religious.