READERSHIP/AUDIENCE PROFILE General EDITORIAL PROFILE Diablo Magazine is the "magazine of the East Bay" and covers regional arts local events and happenings. Published since 1979 Diablo magazine is Diablo Publications flagship product. The general interest lifestyle magazine has a monthly circulation of 43 000 and is distributed to single-family homes in the San Francisco East Bay - from the Oakland/Berkeley hills to Orinda Walnut Creek Concord Danville Blackhawk and the Tri-Valley. Features address local trends and issues and provide service information to readers. Personality profiles spotlight people living in the area or who have direct ties to the community. Regular departments include Speak of the Devil our front-of-the-book section; Travel; At the Table our restaurant review; and The Diablo Guide which covers one topic of local interest in depth every month. Speak of the Devil contributions range from 150 words to about 500 words. Features can extend to more than 2 000 words. Diablo special issues include Health (January) Kids (March) Home (April) A Tribute to Women (May) Best of the East Bay (July) Food (November) and Threads of Hope (December).