We are just a couple of guys who really like music. So one night we were sitting around and figured we would do something with that. Hey we are smart good looking popular with the ladies (can we maybe get 1 out of 3?); so we figured maybe people would stop by. We would give them a venue where they could steal our shit throw it on facebook and pretend to be half as cool as we think we are. Basically we love cool stuff. Whether it's music clothes gadgets stories or whatever. We want it all.