GENERAL DETAILS Cost: Paid READERSHIP/AUDIENCE PROFILE Readers of Guitar World are 86% male 40% are between the ages of 18 - 34 and spend an average of $2231 per year on equipment. Readers are personality and style driven guitarists who like to play for a crowd. AUDIENCE/CIRCULATION AUDITOR ABC 30-JUNE-2009 EDITORIAL PROFILE Guitar World is a monthly consumer magazine that is geared toward guitarists of all levels rock music fans and industry professionals. The publication has a rock music focus and includes interviews with popular and classic rock bands. You can follow Guitar World on Twitter at: http://twitter.com/GuitarWorld