READERSHIP/AUDIENCE PROFILE General EDITORIAL PROFILE Paper is a glossy lifestyle art and fashion magazine headquartered in New York City. The editorial content is still very New York-centric but in the past few years they have branched out to include people and happenings in other US cities. The cover story features a celebrity -- usually a musician actor artist or fashion designer. Features include more of the same. The generous style section is known for off-beat and downtown designers as well as unique photos and layouts. Music film and DVD releases are all reviewed. "Cultural Sushi" section features photos of celebrities and the well-known in New York fashion & art worlds. There are 6 monthly columnists including actress Ann Magnuson. "pm" is a pull-out section that is self-described as New York s nightlife tabloid. The Partying lead story follows a celebrity out on the town. Food Bars Clubs Gallery Stage and Shop sections feature reviews of the hottest places and events in New York. There are lots of photos from parties and openings but no product or canned shots. Paper is published monthly to a circulation of 50 000 by Paper Publishing Co