EDITORIAL PROFILE PARADE needs no introduction to its 78 million readers who value it for the fun and information of Personality Parade and James Brady s celebrity profiles for the challenge and wit of Ask Marilyn the currency of ideas in Intelligence Report and above all for its relevance. PARADE begins with a single powerful image that draws readers in and then holds them with stories that educate entertain and empower. Joining the right writer to the right idea PARADE consistently provides its readers with quality stories. That quality itself is defined by three elements: clarity authority and substance. Each article must be clear in design and content and well researched and written with a voice of authority. It must also have substance telling readers something they didn t know before and giving them an opportunity to effect change