AUDIENCE/CIRCULATION AUDITOR ABC June 2006 EDITORIAL PROFILE Publication gives an insider s perspective on today s fashion life; covers the people lifestyles and looks that define fashion life. Provocation is the single word lies at the heart of the W philosophy. W challenges standard views of popular culture covering the worlds of fashion beauty the arts and celebrity with an unbridled passion for revelation. Elements of high and low culture mingle in its pages delivered via rich text and the most intriguing photography. As a result the odd and the offbeat play against major movers shakers and movie stars. W covers great homes and hotels the world over along with rappers royals and renegades of every persuasion. Sister publication of Women s Wear Daily.