Remezcla started as a grassroots project among writers and creatives. We shared one common point of view: there were so many great stories about new Latin music culture and events that no one was covering. Traditional Latin media was not for us. We were called ?alternative ? but to us what we were covering was our new mainstream. Along the way we met so many like-minded friends in other cities and countries that it sparked a movement. Answering ?What is Remezcla?? is difficult for me because what started in living rooms and coffee shops among friends has grown to be so much more; today we reach millions of readers and have built a brand that goes beyond our publication.