Sounds and Colours is a magazine about South American music and culture. Through regular articles news reviews and audiovisual features we focus on the diverse cultures of the South American continent with music film and the arts at the core of what we do. Sounds and Colours began in order to promote South American music and culture. We felt that Latin American culture was often shown through a narrow lens missing much of the diversity that makes it such a rich culture. Our aim from day one has been to show all sides of South American culture especially those that have been under-represented in the past.