SYFFAL.com started out as a group of friends emailing their music finds to one another with clever little write ups that eschewed the traditional album review format. We eventually realized that we were on to something and decided to take the show on the road. We started SYFFAL as a way to share our love for the music that moved us and connect artists we loved with people beyond our small group. Our approach to music is this: If we like it we ride for it. If we don't? Fuck it. We are not going to listen to it another 6 times and then spend an hour or so writing a piece explaining why it sucks. That is something only a cutter or a sadomasochist would do.